Chidi AmekeApr 7, 20209 min readHow businesses are responding to the pandemic and the impact on consumer behaviour"Star Trekkin”, a 1987 song by the British band, The Firm, misquoted Mr Spock, from the hit T.V. series, Star Trek, through their song's...
Chidi AmekeMar 19, 20206 min readThe three ways brands thrive in times of uncertainty and inspire consumer altruismWhat does Brexit, climate change and COVID-19 all have in common? Three things stand out for me: The future is unpredictable and...